Apparently the designer has never heard of a Stream deck 
Or has and decided to improve on it!
Quite possibly, I just found it funny him saying there wansnt anything like it out there so he had to design one. Still, the software side looks quite cool.
This almost undoubtedly IS a Stream Deck. Or more accurately, the Auriteq is almost certainly built upon Elgato’s ‘Stream Deck Module’ custom development platform. It provides OEMs and developers barebones, unbranded, and integration-ready LCD keypads along with the Stream Deck SDK to embed tactile control into custom hardware, products, and control systems.