Hi, as requested, here is my report with pics
Much smaller than usual, guessing 2/3 the number of vendors (rebounding from covid and 2 years off)
What’s trending in the industry? Here are the key points and buzzwords around the show and its 'session’s (seminars)
NFT, yeah, its a potential source of revenue for musicians.
TikTok: its the new payola, apparently record labels and their artists are making bank there.
Immersive Audio… so Dolby Atmos is the leader, followed by Sony 360. VERY large crowds at these booths and seminars. And yes, you need to make special mixdowns for these formats.
Metaverse… For example, millions of people online in Fortnite… so the ‘Virtual Venue’ will be well attended, and get your music out to new young audience… more than you can on an international tour.
Web3, google it.
AI for music generation, its a factor and part of our future… IMHO, its just gonna be another tool, like the synthesizer is/was.
Touch screen keyboard… ha! he changed it to a guitar in a press of the button… plus planning on adding light shows. Notice the GP in the background. (and yes, he talked about meeting the GP people at NAMM before)
crowd at booth about Dolby Atmos