Interesting controller?

Anybody know anything about this?

Generally a nice concept, but the knobs & faders don’t have a scale or LED markers.
I would rather aim for something from them:

…they also provide a wider variety of control elements (diffrent fader sizes, knob types, joysticks).
What i always miss in those controllers are motorized faders or maybe a pitch/modwheel combination… but i guess we’ll never see the perfect solution that fits everyone’s needs.

I had a play with them at SB22, feelt good, I liked the “eco-system”.